Social Media and Your Company

As the creators of Muscle Milk® learned earlier this year, the Federal Trade Commission is serious about maintaining a rigorous “truth-in-advertising” standard, even throughout social media, even among all types of “influencers.” The FTC’s concern, broadly speaking, is that consumers know when someone is getting paid to praise or promote a product or business. Compensation … Continue reading Social Media and Your Company

Upcoming Talk at the United States Patent and Trademark Office

On April 25, 2017, I will be a panelist at the United States Patent and Trademark Office (USPTO) for Design Day; there I will participate in a discussion focused on fashion and design IP. The panel will be moderated by Charles Mauro, of MauroNewMedia. The other panelists include one of the co-authors of my book … Continue reading Upcoming Talk at the United States Patent and Trademark Office