Talk at the United States Patent and Trademark Office (USPTO)
This past April, I spoke at the USPTO as part of a panel called, “Evolving Design IP vs. Fashion Trends: Stitching It All Together.” Moderated by Charles Mauro of MauroNew Media, other panelists included Julie Zerbo and a co-author of my book, The ABA’s Legal Guide to Fashion Design. With a full house of about 500 general … Continue reading Talk at the United States Patent and Trademark Office (USPTO)
Social Media and Your Company
As the creators of Muscle Milk® learned earlier this year, the Federal Trade Commission is serious about maintaining a rigorous “truth-in-advertising” standard, even throughout social media, even among all types of “influencers.” The FTC’s concern, broadly speaking, is that consumers know when someone is getting paid to praise or promote a product or business. Compensation … Continue reading Social Media and Your Company