Omni-channel Reflections
As you continue through the fourth-quarter activity–observing new opportunities to acquire and retain customers through email marketing, search engines, social media, retargeting efforts, referrals, and mobile marketing–recognize the increased value and significance of your intellectual property in development of an omni-channel experience for your consumers. After all, this is the time of year when … Continue reading Omni-channel Reflections
Out and About: Producing in the Theater
Those in the theater industry may have read my extensive quotes in the online edition of American Theater. The upshot was that knowledge equals leverage. The more you know (or your lawyer knows) about industry standards, the better you will fare in that industry. The more seasoned your negotiation skills (or those of your lawyer), … Continue reading Out and About: Producing in the Theater