In every newsletter, I like to feature a business acquaintance or colleague-at-bar who superbly exhibits professional wisdom. In this newsletter, I’m featuring Chris Ferko, whom I’ve known for over 30 years. If you’re in need of an advertising agency, whether for a global campaign or a start-up in the San Francisco Bay area, you should reach out to Chris. He has decades of agency experience, having helped launch a one-of-kind insurance spokesduo, sold Tennessee whiskey to audiences from Romania to South Korea, guided several startup brands to IPO, and even tried to convince Americans that they need to save for retirement. While at his current position with Goodby Silverstein & Partners (a.k.a., GS&P), Chris has worked on Liberty Mutual, BMW, and Cisco. Over his career, Chris has managed Twitter, LinkedIn, Jack Daniel’s, Fidelity Investments, Progressive Insurance, Twix, and Milky Way. You can reach him at email@example.com. Let him know I sent you!